Case Study: THOMY boosts Veganuary engagement with Cocomore's digital campaign

THOMY launches Veganuary 2023 campaign across Swiss digital channels with Cocomore

The customer, Thomy, faced the challenge of generating new attention for its well-known vegan sauces in a highly competitive digital environment during Veganuary 2023. The agency Cocomore was engaged to develop a digital campaign for owned and paid media channels in Switzerland.

Cocomore implemented a comprehensive solution that included a stylish website, newsletter, video and image ads across social and news platforms, and a branded content article. The campaign featured engaging multilingual copy, recipe inspiration, a competition, and a promotional discount. A representative from Thomy was quoted praising Cocomore's fresh look, charming texts, and constructive cooperation, which successfully created appetite for the products.

Thomy