Case Study: THOMY launches BBQ sauces with a cross-channel campaign by Cocomore

THOMY launches BBQ campaign in 2 months with Cocomore

Thomy, a Swiss food brand, faced the challenge of building awareness for its new line of BBQ sauces. They needed to establish a uniform and stylish look for the product launch across all digital platforms, including creating recipes and a dedicated webpage, with a focus on high-quality visuals and humorous copy. They enlisted the agency Cocomore to implement this digital campaign.

Cocomore developed a comprehensive solution, holding a recipe photo shoot to create over 20 assets and building a dedicated barbecue-themed webpage. They produced 40 assets for social media, YouTube, and outstream advertising, all completed in German and French within two months. The result was a visually stunning campaign that successfully positioned the products as part of a modern lifestyle. A representative from Thomy praised Cocomore for the fast implementation and the witty, high-appeal final product.

Thomy