Case Study: Procter & Gamble builds a leading lifestyle portal and strengthens brand engagement with Cocomore

Procter & Gamble grows for me to 320,000 monthly visitors with Cocomore

The customer, Procter & Gamble, faced the challenge of developing relationships with its target audience and binding users to its brand universe through content and involvement. To meet this challenge, they worked with vendor Cocomore to develop and expand their "for me" multi-brand platform.

Cocomore implemented a solution focused on content marketing and CRM, creating a leading lifestyle portal with competitions, product tests, and editorial content. This approach successfully fostered high user participation and loyalty. The results for the vendor Cocomore were significant, with the platform achieving over 320,000 unique visitors per month and building a newsletter subscriber base of more than 700,000 users.

Procter & Gamble