Case Study: Procter & Gamble inspires young athletes and boosts community engagement with Cocomore

Procter & Gamble engages 15,000 voters in 2022 campaign with Cocomore

Procter & Gamble, in partnership with Biedronka and the Polish Olympic Foundation, faced the challenge of raising its brand recognition in Poland and mobilizing widespread participation from schools and communities for a CSR campaign promoting physical activity among children. The agency Cocomore was engaged to help overcome these hurdles by developing a streamlined application and voting process to ensure high engagement across diverse regions.

Cocomore developed and executed the "Dzień na medal" ("A Medal-Worthy Day") campaign, creating a central hub on the EverydayMe Poland platform for submissions and community voting. The solution successfully engaged over 150 schools, attracted 10,000 new users, and received 15,000 votes. The campaign achieved a 20.42% newsletter open rate and distributed €500,000 in grants, significantly raising awareness for P&G and demonstrating its commitment to social responsibility.

Procter & Gamble