Case Study: Pampers strengthens digital brand engagement with Cocomore

Pampers completes 190+ digital projects with Cocomore

Pampers, a leading baby care brand in the German market, sought to strengthen its digital engagement with parents by communicating its brand and products in an approachable, honest, and inspiring way across all online touchpoints. To meet this challenge, they partnered with the digital lead agency Cocomore.

Cocomore implemented an integrated solution encompassing creative concepts, content management, SEO, and multi-channel campaigns. The vendor executed a wide range of projects, from awareness initiatives for sensitive topics like premature babies to product test campaigns and pandemic support, all designed to be at the digital eye level with moms and dads. This long-term collaboration, beginning in 2009, resulted in the successful completion of over 190 projects, significantly expanding Pampers' digital presence and engagement.

Pampers