Case Study: Original Wagner boosts social media engagement with Cocomore’s narrative-driven content

Original Wagner boosts involvement by 40% with Cocomore

Original Wagner faced the challenge of creating relevant and creative social media content to capture user attention and build long-term brand loyalty. They partnered with the vendor Cocomore to develop a compelling narrative for their Facebook and Instagram presence.

Cocomore developed and tested a narrative focused on fans in everyday situations enjoying their pizza. This solution, implemented with targeted media control, led to a 36% reduction in the effective cost per click and a 40% increase in the involvement rate. The vendor's approach resulted in more efficient budget use and highly engaging content for the brand.

Original Wagner