Case Study: Mateco transforms machine rental booking with Cocomore

Mateco launches one platform across 8 markets in 12 weeks with Cocomore

The customer, Mateco, a part of the large European construction equipment rental group TVH, faced the challenge of digitally transforming its analogue booking and service processes. Their goal was to create a modern, digital platform for construction equipment rental that could serve multiple brands across different European markets. Cocomore was tasked with redesigning the digital brand and creating a style guide to enable this transformation, including smart self-service solutions.

Cocomore implemented a user-centric solution involving service design, UX design, visual design, and frontend development. The approach included creating user personas and customer journeys based on field research, followed by constant usability improvements through user labs with both customers and back-office staff. This resulted in a successful platform launch in the German market in just 12 weeks, serving as a proof-of-concept for rolling out the common technical and conceptual basis across TVH's other European brands.

Mateco