Cocomore
14 Case Studies
Case Study: Admiral Direkt Versicherung repositions its brand and boosts online sales with Cocomore
A Cocomore Case Study
Admiral Direkt Versicherung boosts website contracts after a 4-month Drupal redesign with Cocomore
Cocomore worked with Admiral Direkt Versicherung, a direct motor vehicle insurer, to reposition its brand and completely redesign its outdated online presence. The challenge was to differentiate the company in a highly competitive market and to increase the performance of its website, which served as its most important sales channel for concluding contracts.
The solution from Cocomore involved a comprehensive repositioning of the brand identity, including new brand values and a mission statement, which led to a new corporate design. The vendor rebuilt the entire website using Drupal to ensure a robust and flexible architecture. This user-focused approach successfully guided customers to the right products, resulting in a major increase in the number of contracts concluded shortly after the new site launched.
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