Case Study: Affordable Art Fair boosts marketplace sales with CobbleWeb

Affordable Art Fair boosts customer spend by 65% with Cobbleweb

Affordable Art Fair, a global art fair organizer, commissioned Cobbleweb to build a custom B2C product marketplace. Their previous Magento platform was slow, inflexible, and lacked the functionality needed to manage a complex online art business with over 50,000 artworks, multiple sellers, and international transactions.

CobbleWeb implemented a comprehensive solution featuring advanced product discovery tools, a complex multi-seller shopping cart, and flexible international shipping and payment systems. The results were significant, including a 65% increase in sales per customer and a 50% year-over-year increase in turnover. The vendor also successfully migrated all 50,000+ product SKUs to the new, scalable platform.

Affordable Art Fair