Case Study: Oliver Pluff drives 68% revenue growth with Cobble Hill

Oliver Pluff grows email transactions by 600% with Cobble Hill

Oliver Pluff, a seller of premium Old World teas, approached Cobble Hill seeking eCommerce growth to expand its audience beyond its existing niche following.

Cobble Hill implemented a comprehensive digital marketing strategy, including a creative overhaul of ads, a demographic shift to target younger audiences, and a full-funnel paid media approach across Instagram, Facebook, and Google. They also migrated email marketing to Klaviyo for advanced segmentation and seasonal campaigns. This partnership drove a 3-to-1 blended ROAS, 90% annual growth in Google Ads transactions, 500% growth in Facebook Ads transactions, and a 68% increase in total revenue year-over-year.

Oliver Pluff