Case Study: Toyota improves lead capture and speeds dealer follow-up with Cobalto

Toyota speeds lead capture with Cobalto, calling leads seconds after the auto show

The customer Toyota faced a challenge with their lead capture process at auto shows. Their initial sales automation system was slow and disliked by promoters, causing impatient prospects and forcing a return to paper forms. This led to poor data quality and delayed lead distribution to their dealer network. The vendor Cobalto developed a lead capture app to address this.

Cobalto's solution was a user-friendly tablet app that automated data entry and engaged prospects during the process. It integrated directly with Toyota's Salesforce CRM to fully automate lead distribution. As a result, hundreds of leads were captured at a major auto show, with dealers receiving them within seconds. The promoters provided great feedback on the app's ease of use, leading to satisfied prospects, promoters, and dealers.

Toyota