Case Study: Chubb Insurance doubles acquisition rates with Cobalto’s predictive analytics

Chubb Insurance doubles acquisition rates with Cobalto

Chubb Insurance faced the challenge of profitably acquiring new customers for its accident and health policies through outbound telemarketing in a highly competitive and mature market. To grow their business with a reasonable cost per acquisition, they partnered with the vendor Cobalto to utilize predictive analytics.

Cobalto implemented scoring models to identify the prospects most likely to purchase and least likely to cancel. They also optimized call center operations and agent scripts. As a result, when Chubb was permitted to use Cobalto's models, their campaigns consistently achieved sales-to-contact rates that were over two times higher than those of non-scored lists, effectively doubling acquisition rates on a monthly basis.

Chubb Insurance