Case Study: Shiji achieves a cohesive global hospitality website with COAX Software's custom Webflow redesign

Shiji boosts organic search traffic by 95% with COAX Software

Shiji, an international technology provider for the hospitality industry, faced the challenge of an outdated website that failed to reflect its innovative suite of products and its core brand mission of providing round-the-clock support. Their fragmented product portfolio needed a unified visual identity and a scalable technical architecture. Shiji's Creative Brand Director engaged COAX Software for a comprehensive website redesign using Webflow to address these issues.

COAX Software collaborated closely with Shiji's team to execute a custom Webflow build that realized the "Day and Night" brand concept. The solution included a flexible CMS, a unique visual identity system for each product, and complex animations to simplify the storytelling of their technology. The results for Shiji were significant, including a 95% increase in organic search traffic, heightened industry recognition, and increased overall engagement. The new scalable platform allows Shiji's marketing team to independently manage content with confidence.

Shiji