Case Study: Project A Achieves Faster Performance and Expanded Antique Marketplace Features with COAX Software

Project A cuts page load time from 6-8 seconds to 0.5 with COAX Software

COAX Software partnered with Project A, a leading antique e-commerce marketplace in the UK. The client faced significant challenges due to an outdated and overweight web infrastructure, which resulted in slow page loading times of 6-8 seconds, a loss of search engine ranking, and an inability to scale. They also needed to introduce new features like a business directory and a portal for private sellers and dealers.

COAX Software completely overhauled the platform by rewriting it with a microservice architecture, integrating new solutions like a business directory with Algolia-powered search and Stripe payments. The results were dramatic: page loading speed dropped to 0.5 seconds, Google Core Vitals rank increased from below 20 to over 90, and the database was optimized from 3GB to 200MB. These improvements drove organic traffic growth and enhanced mobile session performance, solidifying the platform's market leadership.

Project A