Case Study: Wilton Bradley achieves improved visibility, control and on‑time delivery with Coats Digital (FastReact)

Wilton Bradley select FastReact for improved visibility and control

Wilton Bradley, a UK specialist in affordable leisure goods (brands include Osprey, Toyrific and Urban Beach) sourcing high-volume products from China and the Philippines for retailers such as Argos, Matalan and Asda, was constrained by unstable, manual in-house systems (spreadsheets and Lotus Approach). Rapid business growth made task prioritisation difficult, leading to missed activities, late deliveries, occasional air freight and heavy reliance on staff knowledge.

Wilton Bradley implemented FastReact’s planning and tracking solution to place POs, attach date-driven critical paths and auto‑generate priorities with overdue tasks highlighted on a planning board. The system improved visibility of costs and margins, reduced dependence on key staff, increased staff efficiency and on‑time deliveries, and has effectively paid for itself while enabling the business to scale.

Wilton Bradley

Paul Arrowsmith

Buying Director