Case Study: Gina Shoes achieves faster, more responsive production planning and reduced material stockholding with Coats Digital's Fast React solution

Luxury shoe designer Gina Shoes adopts the Fast React approach to planning

Gina Shoes, a family-run luxury footwear brand founded in 1954 and sold from flagship stores on Old Bond Street and Sloane Street, faced rapidly changing demand as its route to market expanded from UK wholesale to owned retail and international customers. This greater complexity made it imperative to react quickly to order and material changes to protect and grow market share.

Gina implemented Fast React’s planning solution fully integrated with their existing systems, giving end-to-end visibility and control of production and material requirements. The system reduced material stockholding, saved planning time, and enabled fast re-planning around production constraints and lasting restrictions, helping the company meet delivery expectations and improve responsiveness.

Gina Shoes

Attila Kurdash

Managing Director