Coats Digital
117 Case Studies
A Coats Digital Case Study
FitFlop, the fast-growing ergonomic footwear brand selling over 20 million pairs in 52 countries and stocked by retailers like Harrods and Nordstrom, needed to tighten its new product development processes to support rapid growth. The company faced challenges around design efficiency, accurate costing, supplier coordination and on-time delivery while keeping costs down.
FitFlop implemented Fast React’s Vision solution—a centralized system including Storyboard, Technical Packs, Costings, Sample Tracking, Critical Path and Supplier Collaboration—to give visibility and control across design and supply chains. The rollout streamlined development, delivered accurate specifications and costings, improved internal and supplier communication, and helped drive better on-time delivery and reduced freight and development costs.
Jill Coglan
Product Director