Case Study: McDonald’s ANZ modernizes signage and menu displays with Coates Group

McDonald’s ANZ and Coates Group Celebrate 50 Years of Partnership

McDonald’s ANZ required new signage and menu board systems to update its visual identity and point-of-purchase communications across its restaurants. The fast-food giant partnered with Coates Group to develop and implement a new signage package that adhered to its updated guidelines while ensuring quality throughout the entire process.

Coates Group worked closely with McDonald’s stakeholders to develop the solution, facilitating the changes across design, project management, manufacturing, and installation. The results were significant, with Coates Group deploying next-generation building signage in over 250 restaurants, pylon signs in over 300, and drive-thru signage in over 500 locations, cementing a successful 50-year partnership.

McDonald’s