Case Study: McDonald’s achieves 15% better order accuracy with Coates Group digital signage

Digital Signage Improves Order Accuracy By 15% for McDonald’s ANZ

McDonald's ANZ aimed to improve order accuracy in its drive-thru and modernize the customer experience. To address this challenge, the company partnered with vendor Coates Group to transition from static signage to digital solutions.

Coates Group implemented outdoor digital menu boards and order confirmation screens at over 800 locations, integrating them with McDonald’s point-of-sale system. This solution directly improved order accuracy by 15%, increased drive-thru sales, and enabled real-time pricing updates, providing a strong return on investment for McDonald’s.

McDonald’s