Case Study: The Water Coolest achieves an 83% CPL decrease with Coast Digital

The Water Coolest cuts CPL by 83% with Coast Digital

The Water Coolest, a newsletter focused on business and financial news, came to Coast Digital to launch their brand and find new subscribers. Their challenge was entering a space dominated by well-known competitors with large budgets, making it difficult to achieve a profitable and scalable cost-per-lead (CPL), especially given the impact of iOS updates on Meta advertising.

Coast Digital implemented a solution using granular audience targeting and split testing, followed by a creative-first approach using UGC-style content. This strategy dramatically improved engagement and efficiency. As a result, Coast Digital helped The Water Coolest decrease its CPL by 83% over an 8-month period, establishing a scalable foundation for future growth.

The Water Coolest