Case Study: Pro-Lite achieves higher ROAS and scalable paid media growth with Coast Digital

Pro-Lite boosts Meta ROAS 93.2% YoY with Coast Digital

The customer, Pro-Lite, a small apparel manufacturer, came to Coast Digital with the challenge of scaling their paid media spend while maintaining a very high return on ad spend (ROAS). Coast Digital's services for social and search ads were used to address the lack of a cohesive creative testing strategy and the difficulty of increasing spend without decreasing efficiency.

Coast Digital implemented a new creative-first approach, adding lifestyle images and videos to campaigns, and optimized the ad accounts using modern campaign types like Performance Max and Advantage+. This solution led to an immediate boost in performance, achieving a 650% blended ROAS and a 93.2% year-over-year increase in Meta ROAS, allowing the customer to successfully scale their spend.

Pro-Lite