Case Study: The Bugman boosts recurring revenue and lead visibility with Coalmarch Productions

The Bugman increases recurring revenue by 42% with Coalmarch Productions

Coalmarch Productions partnered with The Bugman, a pest control business that was on the PCT Top 100 list but struggling with profitability and declining leads. The owner, Brian Olson, realized his marketing was ineffective and lacked transparency; he needed more than a new website, requiring a partner with industry expertise to implement a clear growth strategy and provide visibility into performance.

Coalmarch implemented a solution centered on data transparency and a competitive paid strategy, delivering a high-performance website alongside targeted PPC campaigns on Google Ads and Bing. This provided clear metrics and focused on generating leads for recurring services. As a result, The Bugman increased its recurring revenue by 42% and gained real-time control over its marketing performance to drive future growth.