Case Study: ZAZA THC grows subscribers, open rates, and email revenue with Coalition Technologies

ZAZA THC grows subscriber list 300% with Coalition Technologies

ZAZA THC, a cannabis and CBD products retailer, faced challenges in growing its customer base and revenue as a new company, starting with an email list of fewer than 300 contacts. They enlisted the digital marketing agency Coalition Technologies to help grow their brand through SEO and email marketing campaigns.

Coalition Technologies implemented a comprehensive SEO strategy to improve site structure and user experience, alongside email campaigns featuring a sign-up pop-up with an incentive. These efforts resulted in ZAZA THC's subscriber list growing by over 300% to more than 1,000 subscribers. The brand also saw email open rates reach 40%, with email revenue comprising 30-40% of its total monthly revenue.

ZAZA THC