Case Study: WestPoint Home boosts revenue and conversions with Coalition Technologies

WestPoint Home boosts email revenue 50% with Coalition Technologies

WestPoint Home, a company in the home and garden sector, faced a fragmented digital presence with multiple brand websites that suffered from poor user experience and slow performance. They sought to unify their brands on a single platform while preserving their individual identities and supporting a large product catalog. To address this challenge, they partnered with Coalition Technologies to leverage the Shopify Plus platform.

Coalition Technologies consolidated all of WestPoint Home's websites onto Shopify Plus, resolving navigation issues and implementing apps for enhanced functionality. They executed comprehensive SEO, targeted PPC, and personalized email marketing campaigns. The results were substantial, including a 40.6% growth in overall users, a 110.8% increase in paid search users, and a 50% revenue increase from email marketing. Coalition Technologies successfully delivered a streamlined, high-performing ecommerce solution that drove significant growth.

WestPoint Home