Case Study: U-C Coatings unifies ecommerce and boosts growth with Coalition Technologies

U-C Coatings unifies 6 brand websites and migrates 216 pages with Coalition Technologies

U-C Coatings, a supplier of eco-friendly wood sealants and concrete coatings, faced the challenge of unifying its six separate brand websites into a single, coherent ecommerce platform without compromising each brand's identity. They needed a modernized online presence to streamline the shopping experience and prepare for their peak sales season, a task for which they enlisted the web design and development services of Coalition Technologies.

Coalition Technologies delivered a conversion-oriented solution that included a new homepage, a mega menu navigation system, and the optimization of over 200 pages. They integrated complex systems like SAP Business One and implemented a streamlined purchasing journey. The vendor successfully completed the project on time for U-C Coatings' peak season, resulting in a unified platform that received praise for its intuitive navigation and modern design, helping to attract and retain new buyers.

U-C Coatings