Case Study: Truewerk boosts organic traffic and revenue with Coalition Technologies

Truewerk boosts organic revenue 422% with Coalition Technologies

Truewerk, a performance workwear company, sought to drive more traffic to their ecommerce site, increase repeat purchases, and improve conversion rates, with a particular focus on enhancing their mobile performance. They partnered with the digital marketing agency Coalition Technologies for its SEO services to address these challenges.

Coalition Technologies implemented an SEO strategy that included writing optimized copy, obtaining online PR opportunities, and fixing internal linking errors. Following the launch of Truewerk's new site, they also ran scans to identify and correct product schema errors. As a result, after just seven months, Coalition Technologies helped Truewerk achieve a 244% increase in yearly organic traffic sessions and a 422% increase in organic revenue, which grew from $20,000 to $102,000 year over year.

Truewerk