Coalition Technologies
590 Case Studies
A Coalition Technologies Case Study
The customer, Toner Buzz, an ink and toner supplier, wanted to transition from selling on marketplaces like Amazon and eBay to primarily selling through their own ecommerce website. They approached the vendor, Coalition Technologies, to implement and manage PPC campaigns to drive customers to their direct site.
Coalition Technologies began a targeted PPC campaign focused on promotional deals for top-selling products. Through constant communication and ongoing optimization over six months, they successfully managed the ads. The results were significant, with Toner Buzz achieving a 170% ROI after just three months. One month later, the campaign generated 119 conversions at a cost of only $1,368.97, which drove $14,164.30 in revenue.