Case Study: The Bowling Ball Factory doubles Amazon revenue with Coalition Technologies

The Bowling Ball Factory doubles Amazon revenue in 2 months with Coalition Technologies

The Bowling Ball Factory LLC, operating as BowlersParadise.com, faced challenges with improving their search engine rankings for product-focused keywords and reducing their advertising costs on Amazon. Their product lifecycles were short, making quick ranking wins essential, and they struggled to outperform competitors. They enlisted Coalition Technologies to provide an omnichannel solution using Amazon SEO, Amazon PPC, and search engine optimization services.

Coalition Technologies implemented a comprehensive strategy that included auditing and optimizing the client's Amazon storefront and product listings, revamping their PPC campaigns, and fixing technical SEO issues on their Shopify website. The results were significant, with Amazon revenue more than doubling within two months. The vendor consistently maintained an advertising cost of sales (ACOS) below the client's targets and achieved an 8.5x return on ad spend. Furthermore, the number of keywords ranking in the number one position doubled after four months.

The Bowling Ball Factory LLC