Case Study: Starfire Direct increases organic revenue by 75% with Coalition Technologies

Starfire Direct boosts organic revenue 239% with Coalition Technologies

Starfire Direct, a retailer specializing in outdoor fire pits and patio furnishings, approached Coalition Technologies needing to increase website traffic and revenue while also resolving site layout and design issues.

The Coalition Technologies team provided Magento web design and SEO services. Their solution included updating the shopping cart and blog layout, creating online business profiles, optimizing page headings and site copy, fixing a signup form, and implementing strategic redirects. As a result, within a year, organic revenue increased by 239% and overall revenue grew by 75%, from $272,000 to $475,000, while transactions rose 79% and the conversion rate increased 78%.

Starfire Direct