Case Study: Spinning boosts PPC revenue and organic traffic with Coalition Technologies

Spinning grows PPC revenue 18% in 90 days with Coalition Technologies

The customer, Spinning, a global brand in indoor cycling, was facing a significant challenge with its pay-per-click campaigns, which were costing nearly $0.20 for every $1.00 of revenue generated. After nearly losing money on this effort, Spinning turned to the vendor, Coalition Technologies, for help with PPC and SEO management.

Coalition Technologies revamped Spinning's Google and Bing Ads campaigns and implemented a list of crucial SEO fixes. The results were substantial: within ninety days, PPC revenue increased by 18% and the cost per acquisition dropped by 50%. These initial improvements netted Spinning an additional quarter of a million dollars in profit in the first year. Coalition Technologies' efforts generated $6,000,000 in revenue from PPC over three years, while SEO campaigns drove even better results, with organic users increasing by 43% and average monthly revenue reaching $300,000.

Spinning