Case Study: Spiceology boosts revenue and conversions with Coalition Technologies' BigCommerce redesign

Spiceology boosts revenue 233% with Coalition Technologies

Spiceology, a chef-owned seller of spices and herbs, needed to migrate from Shopify to a new ecommerce platform to simultaneously serve B2C and B2B customer groups with different pricing. They also sought greater customization capabilities and a way to feature unique content like recipes. Coalition Technologies recommended and implemented a headless BigCommerce solution integrated with WordPress.

Coalition Technologies built a headless BigCommerce storefront using WordPress, allowing for deep customization while leveraging powerful ecommerce features. The solution included a complex data migration and integration of numerous apps. As a result, Spiceology saw a 233% increase in revenue, from $1.3 million to $4.4 million annually, and an 86% increase in users.

Spiceology