Case Study: Roku grows traffic and engagement with Coalition Technologies

Roku, Inc boosts Roku Support users 25% with Coalition Technologies

Roku, Inc., a provider of streaming devices and services, faced challenges with declining organic traffic, poor search engine rankings due to technical website errors, and ineffective email marketing campaigns. They engaged the digital marketing vendor Coalition Technologies to implement SEO and email marketing strategies to improve engagement, increase signups, and grow revenue.

Coalition Technologies provided a comprehensive solution including technical SEO fixes, website optimization, link building, and a complete redesign of email marketing campaigns. The results were significant, with Roku Support seeing a 25.47% increase in users and a 27.15% increase in sessions. The Roku Channel also grew users by 24.34% and increased goal completions by 28.82%. Coalition's strategies successfully improved overall traffic, user engagement, and key performance metrics across all of Roku's business divisions.

Roku, Inc