Case Study: Referee Store boosts organic revenue by 196% with Coalition Technologies SEO

A Coalition Technologies Case Study

Referee Store grows organic revenue 196% with Coalition Technologies

Referee Store, an online retailer of sports officiating uniforms and accessories, sought to increase its yearly revenue by 25% by boosting traffic and conversions. With 99% of its revenue coming from its online store, the company turned to vendor Coalition Technologies and its SEO services to maximize the site's performance.

Coalition Technologies implemented a solution that included writing optimized copy, fixing image issues on category pages, and changing banners. The results were significant. After almost two years, Coalition Technologies helped Referee Store achieve an 87% increase in organic sessions and a 196% increase in organic revenue, which totaled $36k. Overall revenue saw an 88% increase, reaching $142k for the year.


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