Case Study: Quetzal POS boosts organic traffic and leads with Coalition Technologies

Quetzal POS boosts organic traffic to 56.04% with Coalition Technologies

Quetzal POS, a software company providing iPad point-of-sale systems for small businesses, needed to market its product more effectively to its target audience. The company turned to Coalition Technologies for help, engaging the vendor for SEO and PPC services to drive more qualified traffic and leads to its website.

Coalition Technologies implemented a comprehensive SEO strategy that included technical fixes like adding an HTML sitemap, improving site navigation, and adding live chat, alongside content and link-building efforts. Their targeted PPC campaigns focused on reaching small business owners. As a result, within three months, organic traffic grew to account for 56.04% of all sessions, a significant increase from 13.81%, and these new users generated 50% of leads. Overall, phone call leads increased by 73.08%.

Quetzal POS