Case Study: Plaza Japan boosts traffic and revenue with Coalition Technologies

Plaza Japan boosts revenue 384% with Coalition Technologies

Plaza Japan, a Japanese anime action figure company, was successfully generating $300K per month in sales on eBay but sought to move those sales to its own ecommerce website. To achieve this, they partnered with the digital marketing agency Coalition Technologies, believing SEO would be the key to driving more traffic and revenue to www.plazajapan.com.

Coalition Technologies implemented a comprehensive solution involving both SEO and a Google AdWords PPC campaign. Their SEO efforts included technical optimizations like implementing H1 tags and improving the mobile template, as well as content creation. The results were exceptional, with an 81% increase in overall traffic and a 384% surge in overall revenue year-over-year. Specifically, organic sessions grew by 71% and organic revenue increased by 375%. The PPC campaign was also highly successful, generating $121,299.51 in revenue from a $9,281.29 investment for a remarkable 1,206.93% ROI.

Plaza Japan