Case Study: Pell Software boosts organic conversions with Coalition Technologies' WordPress web development, SEO, and PPC

Pell Software grows organic conversions by 370% with Coalition Technologies

Pell Software, a B2B software company, faced challenges with an outdated website and underperforming paid ads that limited lead generation and failed to showcase its expertise. To address this, they partnered with Coalition Technologies for a comprehensive solution involving web development, SEO, and PPC marketing.

Coalition Technologies built a modern WordPress website and implemented tailored SEO and PPC strategies. This included on-page optimization, technical SEO improvements, and revamped Google Ads campaigns targeting high-intent keywords. The efforts resulted in a 41% growth in organic sessions, a 370% increase in organic conversions, and a 145% rise in overall conversions, successfully transforming the site into a powerful lead-generation tool.

Pell Software