Case Study: NIC IT Partner boosts leads and keyword rankings with Coalition Technologies

NIC IT Partner grows keyword rankings from 23 to 331 with Coalition Technologies

NIC IT Partner, an IT services provider, needed to modernize its outdated website to better attract and convert clients in a competitive market. They engaged Coalition Technologies for a comprehensive solution involving WordPress web design and development, along with digital marketing services like SEO and PPC, to create a site that served as an effective lead generation tool.

Coalition Technologies redesigned the WordPress website with a modern interface, dedicated service pages, and clear calls-to-action. They implemented targeted PPC campaigns, a refined SEO strategy, and an enhanced social media presence. The results were significant, with one key landing page seeing a 68% increase in users and a 167% rise in average session duration. Furthermore, keyword rankings grew from 23 to 331, and the efforts collectively generated more qualified leads for the client.

NIC IT Partner