Case Study: NIC boosts organic traffic and new users with Coalition Technologies SEO and PPC

NIC boosts organic traffic 83.53% with Coalition Technologies

The customer NIC, an IT services provider, partnered with Coalition Technologies to improve its search engine rankings and lead generation. Their challenge was to maintain industry competitiveness, stay ahead of rivals, increase site traffic and conversions, and begin ranking for key search terms.

Coalition Technologies implemented a solution that coupled SEO with a PPC Adwords campaign. Their work included creating banners, optimizing content, developing a social media strategy, and resolving technical site issues. As a result, Coalition Technologies helped drive an 83.53% increase in organic traffic and a 92.68% rise in new organic users within just five months.

NIC