Case Study: Milspec Direct more than doubles direct revenue with Coalition Technologies SEO

A Coalition Technologies Case Study

Milspec Direct grows organic revenue 60.35% with Coalition Technologies

Milspec Direct, a high-end wire and cable manufacturer in the office supplies industry, engaged Coalition Technologies for SEO services. Their challenge was to make their ecommerce website more mobile-friendly and search-engine optimized to improve lead generation and encourage customer calls.

Coalition Technologies implemented a solution involving optimized website copy, a 301 redirect strategy, and resolution of technical issues like spam filters and pagination URLs. The results were significant, with organic revenue growing 60.35% in one month and direct traffic revenue more than doubling, increasing by 102% compared to the previous year.


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