Case Study: Microsoft grows Bing Maps Enterprise leads with Coalition Technologies SEO and PPC

Microsoft grows leads 11.56% in 8 months with Coalition Technologies

Coalition Technologies was hired by Microsoft to address a significant decline in leads and organic traffic for its Bing Maps for Enterprise platform. Following changes made to the website in 2019, the unit faced potential closure. Microsoft engaged Coalition to implement enterprise SEO and PPC strategies designed to reverse the trend and generate qualified leads for its geospatial mapping API services.

The solution from Coalition Technologies involved comprehensive SEO technical audits, on-page optimizations, and the creation of targeted content and blog posts. They also launched extensive paid search campaigns, including branded, competitor, and intent-based ads. As a result, within eight months, the campaign drove a 11.56% increase in overall goal completions, representing over 35,000 new leads, with organic search contributing over 27% of site traffic and achieving an 18.88% conversion rate.

Microsoft