Case Study: Metarom USA boosts sessions and form submissions with Coalition Technologies SEO and PPC

A Coalition Technologies Case Study

Metarom USA boosts sessions 129% with Coalition Technologies

Metarom USA, a global leader in the flavor and food additive industry, faced challenges with an outdated website and ineffective digital marketing. Their site suffered from poor search engine rankings, technical issues, and a lack of optimized local SEO and PPC strategies, hindering their ability to generate qualified leads. They partnered with Coalition Technologies for SEO and PPC services to address these problems.

Coalition Technologies implemented a comprehensive solution, revamping the website's navigation and core web vitals for SEO and launching targeted PPC campaigns in key West Coast markets. This strategy included optimizing their Google Business Profile, adding schema markup, and using responsive search ads with remarketing. The results were significant, with Coalition Technologies reporting a 129% increase in sessions, a 106% rise in engaged sessions, and a 77% growth in form submissions year-over-year.


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