Case Study: Merch2Rock.com boosts PPC revenue and organic growth with Coalition Technologies

Merch2Rock.com drives $10,160 in PPC revenue with Coalition Technologies

Merch2Rock.com, an online retailer of licensed pop culture merchandise, partnered with Coalition Technologies to drive more traffic and sales to its own website, as it had been heavily reliant on eBay and Amazon. The challenge was to increase organic traffic and sales through SEO and PPC efforts.

Coalition Technologies implemented a solution involving optimized site copy, conversion optimizations for SEO, and campaign and keyword list optimization for PPC. The results were significant, with the PPC campaign generating $10,160 in revenue in one month with a cost/revenue of just $0.14. SEO efforts led to a 14.85% increase in organic visits, a 24.39% rise in transactions, and a 94.09% boost in revenue.

Merch2Rock.com