Case Study: Kenian Imports achieves scalable B2B/B2C ecommerce growth with Coalition Technologies

Kenian Imports streamlines 2,000+ variants with Coalition Technologies

Coalition Technologies partnered with Kenian Imports, a family-run wholesale rattan furniture supplier, as it shifted fully to online sales. The company faced a sunsetting website with poor navigation, incorrect freight calculations, and a confusing paint-to-order program, which delayed orders and frustrated customers. Their email marketing was also inactive and lacked strategy, failing to engage their subscriber list.

Coalition Technologies designed and developed a modern Shopify B2B/B2C ecommerce website to address these challenges. The solution included a custom paint-to-order system, integrations with Zoho for inventory and CRM, accurate freight calculations via FreightClub, and a revitalized email marketing program using Klaviyo. The new site streamlined operations, eliminated pricing confusion, and provided a scalable sales platform, while the email campaigns gained structure and automation to effectively reach their audience.

Kenian Imports