Case Study: John C Garage LLC improves product discovery and checkout with Coalition Technologies

John C Garage LLC improves navigation and cuts clicks with Coalition Technologies

John C Garage LLC, an online retailer of automotive parts, faced a challenge with its Wix-based ecommerce site. While traffic was strong, confusing navigation and a poor category structure made it difficult for customers to find specific parts, leading to high drop-off rates. Coalition Technologies was engaged to improve the site's user experience and help shoppers move through the site more intuitively.

Coalition Technologies redesigned the site by reorganizing categories, adding a mega menu, and optimizing the layout for mobile. They integrated Klaviyo for email re-engagement and improved the Wix search and review features. As a result, users reached products faster and with fewer clicks. The improved navigation and clearer shipping information led to a more trustworthy experience and reduced cart abandonment, ultimately increasing conversions.

John C Garage LLC