Case Study: Houzer boosts purchases by 216% with Coalition Technologies

Houzer boosts revenue 118% with Coalition Technologies

Houzer, a supplier of luxury kitchen sinks and faucets, faced challenges with its outdated WordPress website, which had limited functionality, a high bounce rate, and could not support its new direct-to-consumer strategy. The company needed a modern, scalable ecommerce platform to manage its omnichannel sales and integrate with various marketplaces. Houzer enlisted Coalition Technologies, an Elite BigCommerce partner, to build a new website quickly.

Coalition Technologies designed and launched a new BigCommerce site for Houzer within six weeks, integrating solutions like Feedonomics for product syndication, Buy with Prime for checkout, and Bazaarvoice for reviews. The results were significant: within six months, purchases increased by 216% and revenue grew by 118%. The bounce rate decreased by 23% and the ecommerce conversion rate increased by 47%, demonstrating the successful impact of Coalition Technologies' work.

Houzer