Case Study: House of Joppa Grows Email Revenue with Coalition Technologies

House of Joppa boosts email revenue to over 50% of total sales with Coalition Technologies

House of Joppa, a family-owned ecommerce store specializing in Catholic home decor and gifts, needed to increase sales and nurture its customer base. They engaged Coalition Technologies for email marketing support to help achieve these goals.

Coalition Technologies implemented a structured email calendar and optimized templates for House of Joppa, making key adjustments like adding product reviews. These efforts resulted in the open rate increasing from 42.71% to 53.22% and the click rate from 1.92% to 2.54%. For Coalition Technologies' client, this performance translated directly to revenue, with email marketing generating over 50% of total revenue during the campaign.

House of Joppa