Case Study: Gracious Bridal boosts sales and traffic with Coalition Technologies

Gracious Bridal grows site sales as Etsy drops from 80% with Coalition Technologies

Gracious Bridal, a seller of personalized wedding accessories, faced the challenge of migrating its ecommerce store from a dated Yahoo platform to BigCommerce while needing to preserve its search authority. They enlisted Coalition Technologies to help ensure the new BigCommerce store was properly set up and optimized for SEO and to improve the site's overall content.

Coalition Technologies implemented a solution involving comprehensive SEO and PPC campaigns. Their efforts included optimizing site templates, updating key elements for better conversion rates, and creating new optimized copy and banners. As a result, Coalition successfully guided the client through the migration, which shifted the majority of sales from Etsy to their own website and increased overall site traffic.

Gracious Bridal