Case Study: Giant Sports Cards Achieves 1,751% AI Search Growth with Coalition Technologies

Giant Sports Cards grows AI search sessions 1,751% with Coalition Technologies

Giant Sports Cards, a fast-growing B2B and B2C sports card retailer, faced challenges with its marketing strategy. A large portion of its revenue came from lower-margin wholesale channels, and its website struggled to drive organic sales for key products. Their SEO efforts were misaligned with customer search behavior, and paid advertising lacked a clear strategy for new releases and seasonal items. They partnered with Coalition Technologies for SEO, AI SEO, and PPC services to address these issues.

Coalition Technologies implemented a comprehensive solution that included optimizing website content and structure for both users and search engines, refining their Google Business Profile, and launching targeted paid campaigns on Google and Meta. This strategy significantly improved the site's organic visibility and authority. The results were substantial, including a 1,751% year-over-year growth in AI search sessions, a remarkable 87.2x return on ad spend (ROAS) from Google Ads, and a 39% increase in annual revenue.

Giant Sports Cards