Case Study: Firebooks nearly triples organic revenue with Coalition Technologies

Firebooks nearly triples organic revenue in 4 months with Coalition Technologies

Firebooks, a provider of training materials for firefighters, faced the challenge of migrating their successful ecommerce store from an aging custom platform to a more user-friendly SaaS solution without losing their market advantages. They enlisted Coalition Technologies for its expertise in web design, development, and search marketing to ensure a seamless transition.

Coalition Technologies designed and developed a new Shopify store for Firebooks, prioritizing the retention of critical content and search-friendly elements. They implemented a custom 301 redirect strategy to communicate the site changes to search engines. As a result, after four months, Firebooks' organic revenue nearly tripled. The new site also improved the customer experience and reduced administrative costs.

Firebooks