Case Study: Eighty Six Brand boosts revenue and organic traffic with Coalition Technologies

Eighty Six Brand grows revenue 4,400% with Coalition Technologies

Eighty Six Brand, a cannabis and CBD products retailer, faced a significant challenge when its previous Shopify website was taken offline. The client needed a new ecommerce solution on an open-source platform and also sought to improve its SEO performance and revamp its underperforming email marketing campaigns. They engaged Coalition Technologies for web development, SEO, and email marketing services.

Coalition Technologies developed a new customizable WooCommerce website for the client, migrating all existing data and adding new functionalities like an interactive state legality map and wholesale purchasing forms. The agency also redesigned key pages and implemented new email marketing campaigns. The results were substantial: within two years, organic revenue grew by over 4,400%, and email marketing revenue grew by 980% in the second quarter post-launch. Coalition Technologies also dramatically improved email campaign performance, with open rates doubling and click rates increasing by over 200%.

Eighty Six Brand